Vinitaly 2012, the Castellani style
The Castellani style, is an essential style, that does not scream. It isstrong, clean, completely leading to the protagonist: the wine.
We are talking about the Castellani’s stand at Vinitaly, a place that wants to reflect the philosophy behind the company's production. Wine that respect territory that does not need to "scream", the territoriality is its real strength.
A fair in which Castellani brought important innovations, such as the construction of the new site and the new newsletter, which isdedicated to company friends and to those who will get closer to the Castellani wine.
Castellani is especially wine. At Verona, in fact, was presented the new company wine: Ceppaiano White, an IGT Toscana Traminer whith an intense aroma and a velvety taste.
"This Vinitaly - Piergiorgio Castellani said - was a milestone for our company. Indeed, in addition to the officially presentation of our new "image", it has also allowed us to get to know more our wines and explain to our partners the work we are doing, with attention to climate change."
Climate and sustainability have always been key words for the company. With higher temperatures that are hitting the Tuscan coast, Castellani is monitoring and studying companies and wine reactions, trying to suit the farming to the changing nature, experimenting new actions.
"We want to understand the future of wine - said Castellani - testing the response of vines to climate change. We have the chance to have “fresh” territories like those of Radda, which allows us also to do interesting comparisons whith other territories.Making relations and comparisons is an important incitement for the Company and it represents a growth. That was the reason why Castellani, for the second year, partecipated to the PR Comunicare il vino (the PR agency that cares Castellani) “tasting living room”.
The “tasting living room” give the chance to have an active dialogue with opinion leaders, useful for the growth of the corporate plan.